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A/B testi, genellikle web siteleri ve mobil uygulamalarda iki farklı stratejinin etkinliğini karşılaştırmak için kullanılır. İki farklı web sayfa tasarımı veya içerik formatı farklı kullanıcı gruplarına sunulabilir, ve ardından hangi versiyonun daha etkili olduğunu belirlemek için dönüşüm oranları gibi metrikler analiz edilir. A/B testi yaparken popüler araçlar arasında Google Website Optimizer, Visual Website Optimizer ve Optimizely yer alır.
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