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Backlink, bir internet sitesinin başka bir siteye yaptığı referans bağlantılardır. Eğer bu bağlantılar güvenilir ve otorite sahibi sitelerden alınmışsa, hedeflenen web sitesinin Google ve diğer arama motorlarında daha iyi sıralamalar almasına yardımcı olur. Ancak, kalitesiz veya fazla sayıda yapay backlink sitenize zarar verebilir. Backlink profili düzenli olarak analiz edilmeli ve kalitesiz linkler, Google Search Console’un ‘Bağlantıları Reddet’ özelliği ile kaldırılmalıdır.
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