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Black Hat Link İnşası, arama motorlarındaki sıralamayı hızla artırmayı hedefleyen, ancak etik olmayan yöntemlerle backlink oluşturan bir stratejidir. Link satın alma gibi manipülatif taktikler, bu kategoriye girer. Google ve diğer arama motorları, bu tür uygulamaları tespit ettiğinde ciddi cezalar uygular, bu yüzden web site yöneticileri bu tür yöntemlerden kesinlikle kaçınmalıdır.
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