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Black Hat SEO, arama motorlarını yanıltıcı taktiklerle manipüle ederek bir web sitesinin sıralamasını artırmayı amaçlayan etik olmayan yöntemlerdir. Bu yöntemler, Google gibi arama motorları tarafından hızla tespit edilir ve sert cezalarla karşılaşabilir. Örneğin, spam backlink saldırıları gibi taktikler bu kategoriye girer.
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