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Bounce Rate, ziyaretçilerin bir web sayfasını etkileşimde bulunmadan terk etme oranını gösterir. Bu oran yüksekse, sayfa yavaş açılıyor ya da ziyaretçiler tarafından beğenilmiyor olabilir. Ancak her yüksek Bounce Rate oranı olumsuz bir durum değildir; bazen kullanıcı hızlı bir şekilde aradığı bilgiyi bulup çıkabilir. Bounce Rate’in anlamı ve önemi duruma bağlı olarak değişebilir.
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