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CTR (Tıklama Oranı), bir bağlantının kaç kez gösterildiği ile kaç kez tıklandığı arasındaki oranı ifade eder. Yüksek CTR, kullanıcıların arama sonuçlarını ilgi çekici bulduğunu gösterir. Ancak, sadece yüksek SERP sıralaması yeterli değildir; başlıklar ve açıklamalar kullanıcıyı çekmeli ve tıklamaya teşvik etmelidir.
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