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Dofollow Link, bağlantı verilen web sitesine bir referans olarak Google’a gösterilir. Güçlü ve otoriter sitelerden gelen dofollow linkler, arama motoru sıralamalarını olumlu etkiler. Ancak, dofollow etiketine sahip linklerin düzenli olarak gözden geçirilmesi gerekmektedir. Güvensiz sitelere verilen linkler, “nofollow” etiketi ile işaretlenmelidir.
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