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Dönüşüm Oranı Optimizasyonu (CRO), web sitesinde gerçekleşen dönüşümleri artırmak için yapılan çalışmaları ifade eder. Ürün satışı, form doldurma gibi aksiyonlar dönüşüm metriği olabilir. CRO çalışmaları ile dönüşüm oranlarını artırmak ve daha fazla kullanıcıyı hedeflenen aksiyonu gerçekleştirmeye teşvik etmek amaçlanır.
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