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Google Tag Manager, web sitenize entegre edilen etiket ve kodları merkezi bir platformdan yönetmenize olanak tanır. Kullanıcı davranışlarını anlamak ve dönüşümleri izlemek için özellikle yararlıdır. Bu araç ücretsizdir ve Google Analytics, Google Adwords gibi diğer Google platformlarıyla kolayca entegre olur. Google Tag Manager kullanılarak toplanan veriler daha karmaşık analizler için kullanılabilir.
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