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Google Trends, internet kullanıcılarının Google arama motorunda hangi anahtar kelimeleri, ne zaman ve nerede daha sık aradığına dair istatistikler sunar. Bu sayede belirli anahtar kelimelerin popülaritesi ve eğilimleri ölçülebilir. Web yöneticileri bu ücretsiz aracı kullanarak hangi konuların trend olduğunu anlayabilir ve bu verileri temel alarak daha etkili içerik stratejileri oluşturabilir.
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