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Impression, bir web sayfasının arama motoru sonuç sayfasında (SERP) kaç kez görüntülendiğini belirtir. Ancak, yüksek gösterim sayısı her zaman yüksek trafik anlamına gelmez. Sayfanın SERP’de aldığı pozisyon, tıklanma oranını (CTR) büyük ölçüde etkiler. Dolayısıyla, gösterim metriği diğer faktörlerle birlikte değerlendirilmelidir.
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