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Transactional Intent, kullanıcıların ürün veya hizmet satın alma kararı alındıktan sonra gerçekleştirdiği arama sorgularını ifade eder. Bu tür sorgular genellikle “satın al,” “en iyi fiyat,” veya “indirim” gibi anahtar kelimeler içerir. Bu sorgular, yüksek dönüşüm potansiyeli nedeniyle, web siteleri için stratejik bir öneme sahiptir. Bu kategorideki sorgular oldukça rekabetçidir; örneğin, “MacBook Pro indirim” sorgusu gibi.
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